Digital Branding and Online Reputation Enhancement in An Algerian Enterprise A Case Study of Condor Electronics

Abstract

With intensified competition in domestic and global markets, branding and online reputation have become strategic intangible assets. Brand identity shapes consumer positioning and competitive differentiation, while online reputation reflects platform-mediated trust and engagement. This study aims to analyze Condor Electronics’ digital branding strategies and their role in strengthening its online reputation. It applies a descriptive-analytical, case-study design and examines 2,847 digital posts. The findings indicate that Condor’s digital strategy is effective in consolidating brand strength.